Betsson Secures Sponsorship Deal with the Pernambuco
Leading gaming and betting operator Betsson has partnered with the Pernambuco Soccer Federation to promote its brand in Brazil and expand its presence in the LatAm region.
The deal is coming hot on the heels of Betsson’s sponsorship deal with Colo Colo, a Chilean football club in the 2022 season.
Under the terms of the new agreement, Betsson will have the naming rights of the championship, which will be called “Pernambucano Betsson 2022.”
The contract also allows Betsson to launch a series of marketing and PR activations throughout the tournament scheduled to start on the 22nd of January.
The Pernambucano is one of the biggest and most traditional state championships in Brazil, attracting millions of passionate fans. Following our good experience in the region by supporting Íbis Sports Club, we truly believe in the potential of this championship to further expose our brand and engage with fans.
The deal with Betsson is the largest sponsorship ever closed by the Pernambuco Soccer Federation. According to Evandro Carvalho, the President of FPF, the partnership showed the strength and significance of soccer in Brazil.
The finals of the Pernambucano 2021 attracted a record audience. According to TV Globo’s data, we surpassed the finals of Paulista and Carioca Championships. We are very happy with Betsson’s support, which allows us to invest even more in soccer in Pernambuco and pay for all the officials of the championship, such as the referees, assistant referees, and VAR in the final stages. Betsson is a market leader that is betting on the credibility that the Federation has earned over the years.