Caesars Sportsbook Becomes NYRA Official Betting Partner
A division of Caesars Leisure inc., Caesars Sportsbook, has repeatedly entered into an agreement with New York Racing Association to be its official sports betting partner and title sponsor of the Turf Triple Collection.
The deal will see Caesars Sportsbook associate with NYRA Bets to provide bettors with sports betting promos as well as perks like premium or VIP seating positions at the Saratoga Race Course, the venue where the first race will take place.
Under the terms of the agreement, Caesars will also advertise its brand on-site at Belmont Park and Saratoga Race Course all through the spring, summer season and fall.
The Turf Triple is a series of races at Belmont Park and Saratoga Race Course where 3-year-old turf runners exhibit their riding skills and compete for a $1million prize each.
The Caesars sponsored Turf Triple will feature events including the $1 million Caesars Belmont Derby, 1 million Caesars Saratoga Derby, and the $1 million Caesars Jockey Membership Derby.
Caesars was one of the operators approved to offer mobile sports betting services in the New York market when it launched. However, the early days of its launch have been fraught with system outages and complaints from bettors over Caesars app issues.
This new advertising partnership with NYRA will amplify the Caesars Sportsbook model to NYRA Bets prospects and at Belmont Park and Saratoga Race Course, two important venues within the sport. We couldn't be extra excited for this partnership to achieve horse racing followers and look ahead to our involvement with NYRA's premier thoroughbred racing.