Deal Struck as Kambi and del Lago Reach Agreement
Kambi Group, a provider of sports betting and casino technology solutions, has reached an accord with del Lago Resort & Casino, which will see it deliver an on-property sportsbook solution.
The Waterloo resort in New York, which was quick to announce the partnership, is operated by the horse racing and entertainment company Churchill Downs, which has a prominent presence in the US.
New York has a number of casino resorts across the state, with this proving to be a popular market with sports betting fans over the last couple of years, and the strength of the Kambi brand can certainly help to elevate the resort’s status.
Focus on Delivering an Exciting Experience
Without a doubt, the clearest goal of del Lago, which was a motivating factor behind its deal with Kambi, is to create an even more exciting experience, especially on a game day, which often attracts customers in droves.
Kambi’s involvement will complement an already popular and considerable gaming floor, which spans in excess of 100 square feet, while modern LED screens help to enhance the experience even more.
New York is a state known for its passionate sports fans, and we are committed to bringing our high-quality sports betting service to the customers of one of the premier properties in the state.
With so much competition, del Lago knows that it has to at least capture its immediate proximate audience and, as a result, ensure that what it offers satisfies customers’ expectations.
Lance Young, the resort’s general manager, stated that there was much enthusiasm surrounding the chance to “partner with Kambi and leverage their award-winning sports betting technology” as it pursues its goal of providing the best possible experience.
He also illustrated: “The addition of Kambi’s products and services to our retail sportsbook and modern casino floor will create an even more exciting viewing and betting experience on game days.”
Kambi’s Reputation on the Rise
The technology provider has enjoyed a considerably successful start to the year, effectively possibly establishing a new niche for itself. This represents the second deal this month with a land-based operator after it secured an extension of its partnership with Sun International in Africa.
Meanwhile, in January, it struck a deal with Miami Valley Gaming, which operates the racing track and casino in Turtlecreek Township in Ohio, which will see it provide sportsbook and sports betting solutions to the land-based resort.
Its seemingly expanding international footprint doesn’t stop there. In December, the provider secured a deal with Rei do Pitaco - a daily fantasy sports operator in the ever-growing Brazilian market, which will see it integrate its sophisticated betting technology.
No doubt Kambi will be looking at similar deals over the next year - especially in the US market, as more customers seek a more streamlined and better in-house sports betting experience.
Undoubtedly land-based casino resorts realize that they need to be doing things even more effectively, especially following the astronomical growth of online gambling in the US over the last two years. Kambi could prove to be the catalyst.