FanDuel Deal with Carolina Panthers to Launch Mobile Sports Betting
LISTEN TO THIS ARTICLE:FanDuel, the online gaming operator owned by Flutter Entertainment, has announced a partnership with National Football League (NFL) side, the Carolina Panthers to launch its mobile sports betting platform in the US state of Carolina. The deal sees FanDuel become an Official Betting Partner of the Carolina Panthers team.
This is the 22nd state in North America where FanDuel will introduce a sports betting service. North Carolina now joins states such as Boston where players can enjoy the FanDuel Sportsbook offering.
Additionally, presenter Kay Adams will host a show called “Up & Adams” which will be aired weekly on a Wednesday from the Bank of America Stadium, the Panthers home ground. The show will feature current and former Panthers players and will be available across multiple media platforms including FanDuel TV and YouTube.
We are thrilled to welcome FanDuel as an Official Sports Betting Partner. As we look ahead to the 2024 season, we’re excited about the opportunities this partnership presents to deliver unique and engaging experiences to our fans while they are in North Carolina.
FanDuel to Bring Unique Experiences to Panthers Fans
Before the launch of the mobile sportsbook which is due to start on March 11th, both parties plan to run initiatives designed to engage Carolina Panthers fans in the state.
Under the terms of the agreement, FanDuel will use logos and marks from the Carolina Panthers on its marketing channels. The Carolina Panthers and FanDuel will work together to produce content that will be used across all the gaming operator’s media platforms.
FanDuel will see its digital signage displayed prominently in the Bank of America Stadium and has outlined it will give Panthers fans the opportunity to experience unique events.
Bringing FanDuel to sports fans across North Carolina is an important moment for our business, and we are thrilled to be able to work with the Carolina Panthers to introduce their fanbase to America’s #1 Sportsbook. We look forward to supporting the team next season and engaging the passionate sports fans across North Carolina with our product.
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