Great Britain’s Online Gross Gambling Yield Growth in Q4

In Q4, Great Britain’s online gross gambling yield (GGY) grew by 5% year-on-year to reach £1.36 billion and the total number of bets placed and spins played reached a record high.

Great Britain's online gross gambling grows in Fourth Quarter of 2023.

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The latest figures from the UK Gambling Commission (UKGC) cover the three months ending 31 March 2024. GGY for this period was £65 million more than the £1.29 billion of the same period last year. The amount was also larger than in Q3. According to the UKGC, the growth was driven by a large rise in slots GGY and real-event betting GGY.

Q4 Slots GGY Reaches £614 Million

The GGY from slots reached £614 million in Q4, 11% more than the same period last year. March was the busiest month in the quarter with a total GGY of £220.4 million.

The total number of spins played in Q4 grew 12% to more than 21.9 billion and the average number of monthly active accounts grew 7% in Q4 to 4.2 million per month. Online slot sessions that lasted longer than an hour were up 2% to 9.5 million but the average session length dropped by one minute to seventeen minutes and roughly 6% of all sessions lasted longer than an hour.

Real Event GGR Hits £565 Million

GGY from real event betting in Q4 was £565 million, an increase of 2% year-on-year. This was despite the number of bets placed dropping 6% to roughly 923 million.

In Q4, the average monthly active accounts in the real event betting market grew by 1%. March was the quarter’s busiest month with 2.8 million active accounts, a total of 338.3 million bets placed and a GGY of £233.8 million.

Looking at other market segments, online casinos generated GGY of £147.4 million in Q4, with £53.9 million in March; internet poker generated £15.1 million, virtual betting £10.5 million, esports betting £4.3 million, and other forms of gambling £1.4 million.

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Land-Based GGY Falls in Q4

When it comes to revenue from land-based casinos, the GGY from licensed betting operators (LBOs) fell 3% to £568 million. Of this total, £288.9 million was derived from machines, marking a 1.1% decrease from the previous year.

Over-the-counter betting accounted for £152.5 million of the total GGY in Q4 and self-service betting terminals (SSBTs) contributed the remaining £126.4 million.

The overall number of bets and spins during the quarter decreased by 1% to 3.30 billion, with machines accounting for 3.09 billion of these bets.


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