Inspired Announces Deal with Betano to Launch in Ontario

Inspired Entertainment, the gaming content provider, has partnered with Betano, the leading online sports betting operator, to supply its gaming titles to the Ontario market.

For Betano, the subsidiary of Kaizen Gaming, this is the first entry into the North American markets following its established presence in Europe and Latin America.

Inspired will supply its suite of Virtual Sports products to Betano and players in Ontario will get to enjoy virtual Basketball, Soccer, Horses, Greyhounds, and Marbles amongst a wide variety of content.

Next year Inspired is set to launch its Virtual Baseball game and this offering will be made available to Betano. The upcoming Home Run Shoot Out Legends baseball title game is licensed by the MLB players association and will feature former legends of the game like Babe Ruth, Mickey Mantle, and Cecil Fielder.

As our partnership continues to flourish, we hope to match Betano’s success in Ontario with Stoiximan’s success in Greece, Betano is now our second partner to operate in Ontario and the initial performance looks very encouraging. As part of our plans for expansion in new territories, we will be focussing on elevating our most popular global sport, Soccer, as well as some of our core North American sports, including Basketball, U.S. Football and Baseball.

Steve RogersChief Commercial Officer of Virtual Sports at Inspired

This agreement builds on a recent partnership between Inspired and Stoiximan, a sister brand of the Betano operator when both parties launched into the Greece market last year.

Working with Inspired over the last year has proven to be a great success, We have launched a fantastic portfolio of products across multiple territories and the initial performance of our most recent release in Ontario is very encouraging. We are looking forward to continuing our work with Inspired to offer exciting and unique entertainment opportunities to players across multiple territories.

Vangelis KalloudisGaming Product Manager at Kaizen Gaming