Gambling Industry Comes Together for International Women’s Day

More than 50 of the gambling industry’s operators, suppliers, regulators, trainers and associations have come together ahead of International Women’s Day 2023 to give their support to the IWD2023 #EmbraceEquity campaign.

The campaign is being led by All-in Diversity Project and Square in the Air, who worked together to produce a video campaign for IWD2022. This year’s campaign will work to highlight personal stories and achievements from the global betting, gaming and racing industries. The stories will range from world-record holders to inspiring scientists to military veterans and beyond as the campaign celebrates the achievements of women in the industries.

Last year, our IWD video campaign – delivered in close partnership with Square in the Air – sought to highlight the sometimes shocking personal experiences of women working in the betting and gaming sectors. Into 2023, it is time for celebration and an opportunity to emphasize the amazing achievements of women in our industry. This campaign uses those feats to illustrate that not only does this industry seek to fully ‘embrace equity’, but that our different experiences make us stronger.

Tina Thakor-RankinAll-in Diversity Project Co-Founder

Ellen Kerbey, the Creative Director at Square in the Air, said that they have been “amazed” by the achievements that women from across the world have shared with the campaign. She added, “Under the #GamingAsOne and #AllintheRace hashtags, it’s heartening to see the biggest betting, gaming, and racing organizations in the world unite to celebrate our strength in diversity.”

Among the operators supporting the campaign are BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power, Betfair, Penn Entertainment, PokerStars, and Sportsbet. Joining them are suppliers including Games Global, IGT, Light & Wonder, Microgaming, and Playtech.

Better Collective, Clarion, Flutter Group, Lottoland, Yolo Group, the British Horseracing Authority, Godolphin Racing, the Injured Jockeys Fund, UK Tote, the Malta Gaming Authority, and the Massachusetts Gaming Commission are also supporting the campaign.