iSoftBet Boosts Bulgarian Presence with Alphabet Gaming Deal

iSoftBet, a popular casino game developer and content aggregator, has announced the signing of a content partnership with the Bulgarian gambling operator Alphabet Gaming.

The new agreement significantly boosts iSoftBet’s presence in the region, and it will bring a number of the developer’s most popular games to the operator’s online casino brand, Alphawin. No details were provided about which iSoftBet games would be added, but recent releases such as the slots Wolf Canyon, Rise of Genie, and Merlin’s Revenge Megaways are sure to be included.

iSoftBet has signed a number of partnerships recently that have strengthened its presence in many of Europe’s regulated markets. In a further testament to the developer’s prowess, it was recently purchased by gambling giant IGT in a deal worth €160 million.

Alphabet gaming was founded in 2007 and went on to make a name for itself in the land-based industry. It made the move online fairly recently and launched Alphawin, offering members casino and live casino gaming as well as a sportsbook.

Federica Faggiano

We are thrilled to announce the establishment of our partnership with Alphabet Gaming and its subsidiary brands. Our content will now feature on the site of the group’s online casino brand, Alphawin, alongside other popular innovations from the wider industry. This deal underlines the appeal of our content in Bulgaria and our long-term commitment to the region.

Federica FaggianoiSoftBet Chief Commercial Officer

Lyubomir Zaharinov, the Chief Executive Officer at Alphabet Gaming, added, “Signing a deal with a provider of iSoftBet’s status is a huge win for us and our online casino brand Alphawin will reap the benefits of receiving a selection of its most popular products.”

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