NFL Business Connect Program Turns to Las Vegas Businesses

Las Vegas businesses and merchants are hoping to be chosen to help when the Las Vegas Super Bowl LVIII takes place in February 2024.

The Super Bowl LVIII Host Committee is looking for local providers of services and goods such as barricades, flowers, golf carts, and security. This week, an event was held at the Las Vegas Raiders Headquarters to provide local business owners with information on how they can apply to be involved.

Businesses must be chosen by the NFL Business Connect Program. The program is a collaboration between the NFL and Super Bowl Host Committee. It seeks to bring together experienced Las Vegas businesses with the game’s vendors.

BJ Waymer is leading the program, and he succinctly explained its purpose at the recent event, “What are the vendor needs? What are the supplier’s specialties? Let’s match them up.”

The first stage is to apply to join the program, and this is followed by seven months of workshops and networking events that are designed to help businesses meet NFL standards. After being accepted to the program, applicants are added to a database that the game’s vendors and organizers can then choose from.

Everyone will get an opportunity to become more competitive, to learn how to compete and be successful. We want to be able to create opportunities for everyone in the marketplace, not just someone who has a huge company and everyone knows them.

BJ WaymerNFL Business Connect Program

The program is also looking for businesses that are at least 51% owned by a minority race, a woman, a disabled person, an LGBTQ+ member, or a veteran. It has maintained this equity goal for each Super Bowl since the program was launched in 2015.

According to the Las Vegas Raiders Chief Financial Officer Michael Crome, even if a business is not chosen for any 2024 Super Bowl events, it may still be used elsewhere, such as at Raiders events or other events held at the Allegiant Stadium.

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