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OtherLevels Now Authorized in 11 US States

OtherLevels, one of the leaders in cross-channel marketing and engagement for the sports betting and gambling industries, has received authorization to operate as an online sports betting vendor in 11 US states after it received interim approval from the West Virginia Lottery Commission.

Following this authorization, OtherLevels is now able to do business in more than 22% of US states. Furthermore, at present, the company is in the process of applying for licenses in six additional states and it plans to apply for further approvals in the future.

Brendan O'Kane - CEO of OtherLevels

We're committed to responsibly serving gaming operations in all jurisdictions in which we are authorized to operate and grateful to the West Virginia Lottery Commission for regulatory approval to operate within their state. We look forward to serving our clients alongside the expansion of legal gaming across the country.

Brendan O'KaneCEO of OtherLevels

OtherLevels’ sports engagement platform is a sports-powered engagement solution that brings together advanced content, publishing capabilities, and numerous live sports and betting odds feeds to help engage players before, during, and after a sporting event. The company has also released an Intelligent Messaging platform, which is a CRM and digital messaging platform designed for sports betting, gaming, and lotteries. When brought together, the two solutions create a powerful multi-channel marketing suite that encourages player activation and in-session participation and helps to improve new player acquisition.

O’Kane added, “With each new participating state, we're committed to delivering the highest quality player engagement solutions to our gaming and sportsbook partners. We're excited to be a part of gaming's growth and potential in the United States.”

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