Parimatch Signs Deal with Fourth Premier League Team

Parimatch has inked a sponsorship agreement with Newcastle, further increasing its exposure in the United Kingdom.

The deal with Newcastle marks the 4th agreement the online sports betting operator will have with a Premier League football club. The iGaming company is partnered with Leicester City, Chelsea FC and Aston Villa, with the latter recently extending the partnership by a season.

Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride. The Parimatch brand is currently an official partner of the significant share of EPL clubs and they all share our values and aspirations for reaching new heights.

Evgen BelousovDeputy CEO at Parimatch Tech

The English Premier League is the most-watched football league in the world and, as such, attracts a huge number of sponsorship deals worldwide. With the United Kingdom’s highly competitive iGaming and sports betting market, several gaming entities try to get in the public eye by partnering with Premier league teams.

According to Parimatch, its contracts with the PL clubs have different scopes of operation. Its partnership with the St James’ Park-based side and Aston Villa covers media rights. For Leicester and Chelsea, there is a focus on offline and digital rights, tickets and hospitality, club products, access to club assets, and more.

Parimatch is one of the fastest growing online sports betting brands and we are pleased to welcome it to our growing family of commercial partners. We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season.

Dale AitchisonHead of Commercial at Newcastle

In March 2022, Parimatch announced that it would suspend all joint marketing and brand campaigns with Chelsea due to the UK government’s sanctions on Roman Abramovich, the club owner at that time. However, the club’s change of ownership saw the operator resuming its contract terms with the PL club.

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