Pariplay Rebrands In-House Studio as Wizard Games

Aspire Global’s Pariplay, a leading iGaming content developer and aggregator has announced that it is launching Wizard Games, a new brand for its in-house games studio.

The launch is part of Pariplay’s ambitious growth strategy that includes changes to studio management, game improvements, and an expansion in its global reach. Wizard Games is to operate within Pariplay as a distinctive business unit, with its products set to be made available in both new and existing markets, and with existing and new operators.

The idea behind the move is to allow Pariplay to be positioned specifically as an aggregator and studio partner with Wizard Games’ products part of the provider’s wider offering that operators will be able to offer players along with games from other suppliers.

For Pariplay, the launch of the Wizard Games brand represents a new era. The company’s in-house game offering already has more than 120 titles live and certified in more than 15 regulated jurisdictions across Europe, North America, and Latin America. Together with the games, the company has developed a number of content and gamification tools that can be adapted to player preferences and client business objectives.

Adrian Bailey Managing Director of Pariplay

The move to differentiate our in-house games brand has been carefully planned and executed, with the goal of improving our content offering while also further defining our status in the industry as the leading aggregator and content provider. Armed with its own identity, we expect Wizard Games to go from strength to strength in offering our operator partners improved content that is engaging and highly entertaining for players.

Adrian BaileyManaging Director of Pariplay

Joey Hurtado, the Managing Director of Wizard Games, said that the new brand is testament to “how committed we are to offering the best possible service to all our partners.” He added, “We have experienced excellent growth from our proprietary games studios and believe now is the time to really push on and realise the exciting potential we see here.”

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