Push Gaming Increases European Footprint with Italy Debut

Push Gaming, the B2B iGaming supplier, has made its debut in the regulated Italian market, further increasing its footprint within Europe.

A selection of the developer’s popular portfolio of slots will soon be available to Italian players, including titles such as Razor Shark, Jammin’ Jars, and Big Bamboo.

Push Gaming is looking to form partnerships with the country’s leading operators, and once it has completed its initial integration, it will go on to make its entire portfolio of games available to Italian players.

Italy’s iGaming market is the second biggest regulated market in Europe, and as such, Push Gaming’s entry is a significant step in the developer’s expansion plans within the continent. The company recently entered the Dutch market, and it has been working to increase its presence in established markets, including the UK.

Push Gaming is making its content available through direct integration, and the move comes after the announcement of agreements with top brands such as Sky Betting and Gaming. Furthermore, the company has said that it will be making a number of partnership announcements and expanding into more markets in the coming months.

We are excited to be entering Italy for the first time and see the hunger from both operators and players for our high-quality titles in the marketplace. Our ambition is to establish ourselves in Italy and mirror our prominent position across other regulated jurisdictions around the globe. As one of the oldest and most established markets, Italian players are among the most discerning, and being able to put our diverse content in front of them is something we’ve been looking forward to for some time.

Fiona HickeyPush Gaming Director of New Business and Markets