Scholarship Pledge from Caesars Entertainment
In what is an unprecedented move from an online gambling company, which could turn out to be an astute piece of PR, Caesars Entertainment has awarded 22 students $20,000 to be contributed towards a college degree or further education.
The news comes as the company also illustrates the expansion of its landmark Capital One Arena Sportsbook in Washington D.C, which it acquired following its recent takeover of William Hill’s US assets last year.
Named the Don Carano Legacy Scholarship, this is designed for Caesars’ team member dependents who are currently attending or have plans to go to college, with $5000 per year made available to each individual for four years.
We were incredibly impressed by the applicants for our inaugural year of the Don Carano Legacy Scholarship. Supporting our team members is our top priority, and that means supporting their families as well. We’re proud to launch this scholarship program and provide financial aid to these remarkable and diverse students.
Meanwhile, President and COO Anthony Carano spoke about the traditions and values that the company has instilled over the last few decades: “At Caesars Entertainment, our primary focus is treating our team members and guests like family, something my grandfather started with the launch of Eldorado Resorts in 1973.“
He always considered education a fundamental building block, and I know he would be so proud to help open doors for our team members’ families. Congratulations to all the recipients of this year’s award. We can’t wait to continue to watch these young people flourish over the next four years.
Clever Strategy from Caesars
In a number of ways, this is certainly an astute tactic from the US online gambling giant. Not only will this help to generate good publicity for the company and even some goodwill among the general public, but this could also lead to something that is even more valuable.
It could mean that once some of these individuals have graduated college, they could well end up applying for a role with Caesars across its various disciplines such as legal, finance, or operations. Certainly, this would then mean the company would be getting a return on investment, especially if the graduate in question has a strong degree behind them that could turn out to be useful for the company.
Certainly, Caesars are the first online gambling company to do something like this, and it definitely gives them an edge in the marketplace among their competitors.
With the US online gambling market continuing to explode, with more and more states passing bills and approving licenses, there is certainly an arms race in this market, with at least 10 big companies all competing with one another, vying for the top spot in every state.
Caesars acquisition of William Hill US has certainly helped it to increase its presence, especially with the assets that the company gained in order to help it grow. However, the leaders in the marketplace are almost certainly FanDuel, DraftKings, and BetMGM.
Capital One Expansion to Lead Further Growth
The company’s planned renovation of its impressive Washington D.C arena will certainly add another handy asset to the firm’s business. It means that there will be 700 square feet of additional wagering space plus 13 further self-service kiosks, with an impressive new entrance to boot that leads straight onto the concourse arena. Guests can also expect the very best in culinary options as well.
It could also lead to further venues like this for Caesars if this is a hit, especially with the number of states that are opening up across the US. The potential for these arenas to become a major success is certainly there. Who knows, this division one day could end up being run by a Caesars’ scholarship graduate.