Single Customer View Closer as Commissioner's Office Supports

The Information Commissioner's Office (ICO) has reportedly suggested to the Gambling Commission in the United Kingdom that "the sharing of behavioral data between gambling operators in order to identify individuals who may be 'at-risk' of gambling-related harms via the SCV may be lawful."

A 'single customer view' (SCV) enables gambling operators to share information amongst each other to prevent customers from losing unnecessary funds. According to the Racing Post, the latest innovation is needed 'if affordability checks for gamblers spanning more than one operator are to be introduced.'

Due to the call for the SCV to be implemented, the government directed the industry to come up with a solution. This led to a two-day Gambling Commission event that was held in February last year. More than 100 industry professionals gathered in Birmingham to find a working solution for the 'SCV.'

Following its findings, the ICO has reportedly advised the Gambling Commission that it 'may be lawful' to introduce a 'single customer view' solution to prevent gamblers from running up big losses.

Executive Director of the Gambling Commission expressed optimism at the advice of the ICO about SCV. He was reportedly glad that the ICO had been able to prove "that requirements on data protection need not be a barrier to making progress." He said, "We now look forward to the industry rapidly starting to pilot and then evaluate the approach they have developed to meet the challenge we have set of achieving a single customer view."

Responding to the Suggestion of the ICO, Chris Philip, the minister overseeing the gambling industry, commented:

We are determined to tackle problem gambling, and we are undertaking a comprehensive review of our gambling laws to ensure they are fit for the digital age. I welcome the Information Commissioner's Office findings that data can be shared safely and securely between operators to prevent problem gamblers running up crippling losses. It is essential that more action is taken to prevent people becoming dangerously addicted to gambling to the point that lives can be ruined. This is an important step towards protecting vulnerable people, and operators must now come together to quickly deliver a meaningful solution.

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