Smarkets Brand SBK Launches Its Sportsbook App in the State of Indiana

The sportsbook app SBK, developed by Smarkets, has debuted in the state of Indiana in North America. This launch is in association with the Rising Star casino, using the casino’s license which grants SBK complete access to the sports betting market.

This is the latest state in North America where the SBK platform has launched following its debut in Colorado in 2020. The SBK Sports app also has a presence in Iowa after the recent partnership between Smarkets and Affinity Interactive.

The SBK sportsbook app is powered by the Smarkets betting exchange, a platform that typically gives players better odds than a traditional sports betting operator.

Another important feature of the SBK app is the community network part of the brand. This is a forum where players can exchange betting tips and strategies on events featured on the app.

As part of the launch in Indiana SBK are to run a promotional offer during the NFL game this Thursday. This features the home state side of the Indianapolis Colts, and SBK will offer odds on events during the game that have a zero-margin spread for players to enjoy.

We have a lot of momentum as a company right now - the launch in Indiana is just one of many more exciting milestones on the horizon. As one of the only smaller, private operators to have successfully launched in the US, I'm thrilled to go live in a second state with SBK. We are simply not like other operators; our focus is on providing the best odds possible and in-house product excellence, and we believe this ethos will win out in the long run.

Jason TrostFounder and CEO of Smarkets

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