Tabcorp to Improve TAB’s Brand Exposure with Cowboys Deal

Australia-based gambling company Tabcorp has signed a sponsorship agreement with the North Queensland Cowboys rugby league team for its TAB sports betting brand.

Under the terms of the multi-year deal, TAB will become a platinum partner of the Cowboys. The National Rugby League (NRL) franchise will also feature TAB’s logo on the sternum of its team’s jersey from the 2023 season.

Fans will also benefit from the deal through exclusive offers on TAB and memorable entertainment experiences.

Since the 1960s, TAB has been a household name, having supported sports enthusiasts in every code to experience the thrill of backing their favorite team or athlete competing at the highest level. We share this passion for the nation’s sports fandom, having built our own reputation for beating the odds time and again to deliver extraordinary moments in both club and National Rugby League history.

Jeff ReibelCowboys Chief Executive

Priding itself as Australia’s number one racing and sports betting website, TAB, Tabcorp’s flagship sports gambling brand, offers a range of betting markets on several sports, including horse racing, NRL, NBA, AFL, and more. Earlier this month, Tabcorp penned a deal with Accenture Song and Ogilvy Australia to reimagine and improve TAB’s brand image.

The Cowboys are part of North Queensland’s DNA, and we’re delighted to partner with the club to grow the brand and create innovative activations for Cowboys fans. Queenslanders love their sport, and we’re incredibly committed to investing in the growth and promotion of the state’s sports teams and race clubs. This partnership comes at an exciting time for TAB. We’ve launched a new TAB App, new products, and a fresh retail experience for our customers as part of a transformation of our company.

Katherine MorganTabcorp Senior Sponsorship Manager