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Video Project Aims to Highlight Gambling Industry’s Gender Bias

A number of the world’s biggest gambling operators, such as Flutter, Kindred, and DraftKings are working together on a huge campaign for International Women’s Day 2022.

They are collaborating with a number of other industry heavyweights, including Betsson, Better Collective, Catena Media, GiG, LeoVegas, Lottoland, Microgaming, Pinnacle, Sky Betting & Gaming, Sportsbet, Yolo, and Yggdrasil. The campaign will produce a number of videos that share the experiences of women working in the gambling industry.

There will be three short films released in the build-up to International Women’s Day, which is 8 March, using the hashtag #breakthebias. The project was developed by Square in the Air and All-In Diversity Project. It seeks to expose gender bias in the industry while offering resources to companies and individuals in need of support.

Kelly Kehn Director and Co-Founder of All-In Diversity

We’ve been humbled by the backing this campaign has received from the biggest organizations across the world, from Europe and the Americas, to Africa and Australia. However, it is also a stark reminder of how much work there is still to be done to address gender bias and just how many of the sector’s heavyweights are prepared to personally fight for the cause. While we are of course hoping to make an impact with this hard-hitting campaign, the teams at All-In and Square in the Air are determined that these films will not simply capture a moment in time but add momentum to the fight for fairness and balance for all those in our industry.

Kelly KehnDirector and Co-Founder of All-In Diversity

Stewart Darkin, the Director of New Media at Square in the Air, said that the project is addressing a “major issue” in the industry. He added, “There are so many companies doing great work in the areas of diversity and inclusion within their organizations, but, clearly, there is still work to be done – and we’re thankful that the sector’s biggest names are standing should-to-shoulder on this issue.”

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