William Hill Supports Ukraine with Eurovision Gains

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William Hill has promised to donate all profits from the Eurovision Song Contest to support displaced Ukrainian families in the UK.

The 67th edition of the Eurovision Song Contest was held in the United Kingdom for the first time in 20 years and ended on 13 May 2023, with Swedish singer Loreen winning the competition with her song “Tattoo.”

The Eurovision Contest was initially slated to hold in Kyiv in 2023 because Ukraine, represented by Kalush Orchestra, was the winner of the 2022 event. However, since February last year, when Russia invaded the country, Ukraine has been at war and was unable to meet the security demands of hosting the event.

Several hours before the final competition, William Hill pledged to give 100% of the profits from the total bets wagered on its Eurovision markets to the Support Ukraine Initiative.

Support Ukraine will use the funds to further its objectives, including providing toys, staple foods, and humanitarian aid to displaced Ukrainians in the UK and their families abroad.

If you place a bet on the Eurovision market this weekend, Ukraine will win regardless of if customer bet slips are successful. It has been over a year since millions of Ukrainians had their worlds turned upside down, and on the weekend of a Eurovision that should be being held in Kyiv, it is a stark reminder that the fight is ever-present – but so too are the relief efforts, and the resilience shown by a nation with a heart of steel.

Lee PhelpsWilliam Hill Spokesperson

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