Do Ontario Gamblers Favor Licensed iGaming Sites?

The Alcohol and Gaming Commission of Ontario (AGCO) has released a new IPSOS study revealing that 86% of online gamblers in Ontario are playing at iGaming Ontario-regulated gaming sites two years after the market launched.

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The study, co-commissioned by iGaming Ontario, also found that the province’s online gaming industry has created over 120,000 jobs since its first year of going live.

As this made-in-Ontario igaming market celebrates its second anniversary, we're very pleased to share that 86 percent of players are now participating on regulated sites. This is another pivotal milestone in our ongoing work to provide players and businesses with a strong, competitive and safer online gaming environment that meets consumer expectations.

Doug DowneyAttorney General

In the report, the regulator also shared some insights about each of the iGaming segments in the province, including online casinos, sports betting, and poker. The figures consider all eligible games provided by approved operators in the province from April 1, 2023, to March 31, 2024, except for OLG's iGaming offerings and pari-mutuel wagering on horse racing.

Related: Ontario Enforces Ban on Celebrities in Gambling Advertisements

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Casino Accounted for 82% of Total Wagers

Regarding casinos, the segment continues to be the largest contributor to Ontario's gaming revenue. The category, which covers slots, live dealers, table games, and peer-to-peer bingo, contributed 82% of total wagers in the market's second year. About 47 operators in the province offer online gaming, with a combined portfolio of over 5,000 games. Blackjack was the most popular table game amongst players, generating over one-quarter of total table game bets.

According to the regulator, Ontario has one of the top 5 highest sports betting handles in North America. The market is home to 27 operators featuring over 60 sports markets, including football, basketball, baseball, curling, and sumo wrestling. Basketball attracted the highest number of wagers from bettors during the period.

Leading Online Poker Market

Peer-to-peer poker is the smallest gaming vertical in the state, with total wagers of $1.5bn. However, the combined efforts of the province's five operators have led to Ontario becoming the leading online poker market in North America in terms of gaming revenue.

With 24 months behind us, we are starting to see a clearer picture of the Ontario player landscape in all three segments, betting, casino and poker. I am looking forward to what comes next as we work with our operators to invest in Ontario and better understand Ontario players' interests.

Martha OttoniGaming Ontario Executive Director

RELATED TOPICS: Responsible Gambling

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