FanDuel Becomes the New York Yankees First Official Sports Betting Partner
FanDuel has deepened its partnership with the New York Yankees to become an official sports betting partner of the world-famous baseball team.
This new multi-year deal sees FanDuel, a subsidiary of Flutter, and the Yankees extend their two-year association since the 2020 agreement.
Under the terms of the agreement, FanDuel hopes to promote its brand as there will be prominent FanDuel signage in the right field, and during televised games, there will be additional rotating signage behind the home plate.
There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company, we’re delighted to remain partners with our hometown team. One of our company values is to be absurdly fan-focused, and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.
Another part of the deal is the premium VIP hospitality and entertainment that is to be made available to FanDuel at the Yankees stadium.
The FanDuel strategy is to increase its presence in the newly opened regulated sports markets to grow the brand presence of its popular sportsbook.
We are very excited to be continuing our relationship with FanDuel, our partner since 2020. We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.