FanDuel Welcomes Two New Responsible Gaming Ambassadors

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FanDuel, the number one sportsbook in North America, has announced that soccer icon Carli Lloyd and golf star Tom Kim have joined the gaming operator as Responsible Gaming (RG) Ambassadors.

FanDuel is part of Flutter Entertainment and has made this announcement to coincide with the start of Responsible Gaming Education Month. The company has also outlined a series of initiatives that will use the gaming operator's stable of RG Ambassadors to educate customers and sports fans on responsibly placing wagers.

These initiatives are part of the Flutter group’s overall strategy of responsible gambling, which it calls the Positive Impact Plan. The group has set itself a target that 50% of its customers sign up to one or more of its portfolio of safer gambling tools by the end of 2026.

FanDuel remains steadfast in its commitment to promoting responsible gaming, and we’re thrilled to be rolling out this series of programming to mark Responsible Gaming Education Month. Bringing Carli and Tom on as RG ambassadors who can spread the message of safer play com-bined with debuting new advertising, social media content and a Front Office Sports training, high-light how we want to elevate the standard for operator efforts on responsible gaming.

Alison KutlerVice President of Sustainability and Responsible Gaming at FanDuel

Responsible Gaming Initiatives

Carli Lloyd and Tom Kim will work with FanDuel to raise awareness of the responsible play program and the range of tools the operator has to help ensure customers can enjoy gambling in a safer environment. These responsible gambling tools include deposit limits, wager limits, and self-exclusion.

During the American football season, FanDuel is to air a media campaign called Play Well, which features RG Ambassadors that explain to customers the process of setting up responsible gaming tools.

Play Well Day Event

FanDuel runs a Play Well Day that is to be held on 26th September, and this is the second year of the event, where employees are encouraged to help the company create a culture that focuses on customer protection.

The day will involve senior executives at FanDuel holding seminars that include RG Ambassadors and that promote how employees at the US sportsbook can help to create a safe gambling envi-ronment for customers.

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