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Frank Hojem to Head Communications Department at Svenska Spel

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Svenska Spel has announced the appointment of Frank Hojem as its new Head of Communications and Sustainability.

In his new role, Hojem will oversee and manage the organization’s communication strategies and sustainability initiatives. He will report to the company’s CEO and president, Patrik Hofbauer, who has shared his pleasure and optimism on Hojem’s appointment.

“I am very happy to welcome Frank Hojem to Svenska Spel. Frank’s long experience in leading communication positions in large companies will be a very positive addition to our group management.” He said.

Prior to joining the former state-owned gambling monopoly, Hojem was Communications Manager at Nordic corporate bank SEB. He has also held the role of Communications Director at LKAB, a mining and minerals company.

I look forward to working with communication and sustainability at Svenska Spel, which has a unique position as the entire Swedish gambling company, as an important partner to Swedish sports, with a strong focus on sustainability and where the surplus goes back to society. It will be exciting to change industries and work with Svenska Spel, which has both a strong group brand and well-known product brands.

Frank HojemHead of Communications and Sustainability at Svenska Spel

For several years, Svenska Spel was the only business allowed to offer online gambling to people in Sweden, including casino games, sports betting, and lotteries. Through its subsidiary Casino Cosmopol, the state-owned enterprise also controls a casino network.

All profits from the company’s operations are paid directly to the State Treasury of Sweden.

However, on January 1, 2019, Sweden introduced new laws that ended the state-run gambling monopoly and opened the market to private operators.

According to the government, the reforms will give players the freedom to choose as well as protect them from bad actors. Svenska Spel still actively operates in Sweden. However, the market is now highly competitive with the presence of other licensed operators.

Last week, Swedish gaming regulator Spelinspektionen reported that Swedish licensed gaming companies recorded a combined turnover of SEK 6.6 billion (about $726 million) in Q1 2023.

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