Technologies Changing Online Gambling for the Better
Slotegrator’s COO, Dmytro Taran, has published a short paper on the technologies he thinks will change the iGaming industry over the coming years.
First on the list are blockchain technologies. He highlights the growth in popularity of bitcoin casinos and the ever-increasing number of gambling platforms that support cryptocurrency payments. He believes that they are popular due to the lack of personal data required, the speed of transactions, and the cost effectiveness. Furthermore, decentralized records are more secure and transparent, which appeals to players worried about privacy.
A lesser-known technology picked out by Taran is PWA or Progressive Web Applications. These are actually incredibly common. They are browser-based applications that can be used instead of mobile applications. A PWA is launched within a browser and using an “Add to Home Screen” button, players can quickly add the casino to their mobile devices. PWAs are extremely fast, reliable, and offer many engagement benefits such as push notifications.
Given the growing popularity of mobile applications and the desire of the user to get the result at the lowest cost — and with PWA the player can enjoy their favorite games on their mobile phone by simply pressing the download button — it can be said that the tool works effectively to attract new users and retain existing ones.
Taran also wrote about the role of Big Data in iGaming. He explained that proper data analysis will allow operators to provide a more personalized experience to individuals. It can also help combat fraud and problem gambling, which is becoming ever more important, especially from a regulatory point of view. Big Data also allows operators to monitor metrics such as gross gaming revenue (GGR), net gaming revenue (NGR), average revenue per user (ARPU), first-time depositors (FTDs), and churn rate (CR) with ease.
The final technologies written about by Taran were VR and AR. While they are in their infancies in regards to iGaming, he believes that they have huge potential and that many more VR/AR games will be launched in the coming years.
Those interested in learning more about Slotegrator can read our interview with Ayvar Gabidullin.