Toto Online Gets Fined for Sending Ads to Young Adults

The Netherlands gambling regulator de Kansspelautoriteit (KSA) has issued a fine of €400,000 (£343,793/$415,307) to online gambling firm Toto Online for allegedly targeting young adults in its brand and products advertisement.

According to the regulator, Toto Online sent promotional messages to its entire customer base from October 1, 2021, to February 1, 2022. The marketing emails contained information about the website and its offers, including bonuses.

This is prohibited under the Netherlands gambling regulations, which stipulate that licensed operators cannot market their services to young adults in the 18-23 age range, even if they are users of the betting site.

KSA noted that Toto Online breached its regulations by not filtering out players in the young adult age bracket before sending out promotional mails, therefore attracting a fine.

The law says that vulnerable groups, including young adults, must be given extra protection. The brains of young people are still developing. As a result, they are extra vulnerable to developing gambling addiction. Gaming providers must fully respect the rules intended to protect vulnerable groups. That did not happen here and that is why there is a fine.

René JansenKSA chairman

Kansspelautoriteit (KSA) has continued to prove itself as a custodian and enforcer of legal and safe gambling practices in the Dutch iGaming market.

Last month, it ordered unlicensed Maltese firms accepting bets from players in the Netherlands to withdraw from the country.

Since the Dutch market went live on October 1, the regulator has also banned a number of illegal sites from operating in its jurisdiction.