Arizona Grants bet365 Brand New Sports Betting License
The Arizona Department of Gaming (ADG) has announced that it has awarded bet365 a sports betting license, furthering the company’s US expansion.
In June, the ADG announced that it would open applications for three new sports wagering licenses in the state. Two of them were to be associated with professional sports teams, and the third, which bet365 has been awarded, is with the AK-Chin Indian Nation, which was left without an online sports betting partner when Fubo closed its operations in October.
Narrow Application Window
Applications were accepted between August 1, 2023 and August 15, 2023. This gave operators just two weeks within which to submit their applications if they wanted to be considered for an event wagering license. However, so far, no details have been given about the other two licenses. It also hasn’t been revealed if other operators applied for the license awarded to bet365.
The successful application makes bet365 the state’s seventeenth sportsbook operator, joining big names including Bally Bet, FanDuel, Betfred, BetMGM, BlueBet, Caesars Sportsbook, DraftKings, and SuperBook Sports.
bet365 Continues US Expansion
bet365 launched in Kentucky earlier this week and is also available in Colorado, New Jersey, Ohio, and Pennsylvania. While FanDuel and DraftKings dominate the US market, analysts have long said that bet365 has the potential to claim a significant market share. The betting operator has roughly 90 million customers across the UK, Europe, and Canada.
Arizona is an attractive market for sportsbook operators due to its competitive business model; it is the fourteenth largest state by population and one of the fastest-growing. Bettors have even been known to visit from Nevada in order to access the wide range of operators and odds. Therefore, bet365 will have high hopes for success in the state.