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GambleAware Funds New Research Study on Gambling Harm

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GambleAware, the British charity, has announced it is to fund a research project looking into how those at risk from gambling-related harm use self-directed tools as a solution to the issue.

It is hoped the research will follow on from a study published in August 2023 called 'Self-help strategies for reducing gambling harms: Scoping study.'

GambleAware says it has funds of £297,900 to cover a research project lasting 18 months. The organization is looking for a research partner and has stated it wants applicants with previous experience in the iGaming industry and invites submissions before 29th February.

Majority of Problem Gamblers Seek Self-Directed Solutions

GambleAware states that previous research has shown only 5 to 12% of problem gamblers seek formal help, and the organization believes that this is because of the taboo associated with asking for help or publicly admitting to a problem.

The overwhelming majority of problem gamblers who wish to change their behavior tend to use self-directed strategies or engage with the range of tools available to help those at risk from gambling-related harm. Some of the tools include self-exclusion from gambling, setting deposit limits, or limits on gameplay time.

Promotion of Self-Directed Strategies and Tools

GambleAware says the aim of the research is to find the best way to promote self-direction strategies and tools to a greater number of gamblers. This should lead to engagement with more problem gamblers at an earlier stage.

The organization also wants a study into the most effective long-term solutions for those at risk from gambling-related harm that will lead to lasting change for problem gamblers.

This research should guide how best to engage in this space for GambleAware and other service providers. For example, the report should provide evidence about the efficacy and implementation of self-directed digital support tools or behavior change interventions, such as GambleAware’s online self-assessment tool and spend calculator, and include recommendations for how to integrate effective tools or strategies into the digital support strategy for organizations that seek to prevent harm from gambling.


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