Flutter Becomes GambleAware’s Highest Donor

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Independent gambling charity GambleAware has revealed that it received a total of £46.5m ($58.6m) in donations from operators during the 2022-23 financial year. That is 34% higher than the £34.7m it collected in 2021-22.

According to the charity, Flutter Entertainment, the highest donor in the previous financial year, retained its status again by pledging £18.0m across several brands, more than any other operator.

The operator was followed by Entain, who donated £15.2m from its Ladbrokes Coral brand. Hillside, the parent company of bet365, was next with a donation of £5.0m, delivered in smaller amounts of £2.4m, £1.7m, and £907,000.

William Hill was the fourth largest donor with a £4.6m pledge. Between them, the four main operators contributed £42.m, which is 92% of all donations in the year to 31 March. They all donated 0.1% of their gross gaming revenue each year. It is expected that the rate will increase to 1.0% in the 2023-24 fiscal year.

Other significant donations include £445,000 from Camelot UK Lotteries, Rank Group £392,464, 888 £190,000, and BetVictor £188,772.

As the leading independent charity and strategic commissioner of gambling harm prevention and treatment across Great Britain, funding is key to ensure the effective delivery of the National Gambling Support Network and our many other programmes of work to address and prevent gambling harm.

Zoë OsmondGambleAware Chief Executive

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