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Former 888 SVP Yaniv Sherman Becomes New Bragg CEO

Bragg Gaming Group has announced the appointment of Yaniv Sherman as its new CEO.

Sherman joins Bragg shaking after a long stint at 888, where he worked as the SVP and Head of US from 2018 to 2021. In these roles, he led 888 in signing a successful joint venture with Sports Illustrated that gave the sports brand access to the sports magazine across the United States. He also spearheaded partnerships with Caesars and the Delaware Lottery.

Before his most recent role at 888, he served as the Head of Commercial Development at the firm, where he helped the company achieve giant strides in corporate development, B2B, and market research.

Yaniv Sherman - Bragg Gaming Group CEO

I am honored and excited to join Bragg’s strong and deep leadership team and help drive the company’s ongoing growth. I am very much looking forward to working with Bragg’s board, management, and partners in pursuit of these exciting opportunities to deliver ongoing revenue and cash flow growth.

Yaniv ShermanBragg Gaming Group CEO

Sherman will assume his new role at Bragg Gaming by July 1, several months after the brand’s former CEO resigned amid a strategic review of the business in November 2021. According to the Chairman of Bragg’s board, Paul Godfrey, the “extensive industry experience and a strong record of success, including many years of senior management leadership and accomplishments for a leading global iGaming operator,” makes Sherman “ideally suited to lead the company’s ongoing execution of our successful growth initiatives.”

Earlier this month, Bragg Gaming increased its portfolio after completing its acquisition of Spin Games in a deal worth $30m. This year the company has also entered into new jurisdictions like the newly-regulated Ontario market and the Bahamas.

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