Safer Gambling Week 2023 Bump Interest in Responsible Betting Tools

According to the Betting and Gaming Council (BGC), the use of responsible gambling tools by British gamblers saw a significant increase during Safer Gambling Week 2023.

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The event, which took place from 13-19 November, is a collaborative initiative involving the BGC, the British Amusement Catering Trade Association (Bacta), and the Bingo Association.

Building on the success of the previous year’s event, the BGC has released new data highlighting the increased use of tools assisting with responsible gambling. The council reported that overall usage “soared” during the week.

Specifically, the number of deposit limits set by players increased by 18% compared to the previous year. Additionally, there was a dramatic rise of over 300% in players setting reality checks and using maximum stake limits. The BGC also noted that 83,242 unique account holders set deposit limits, a 12.5% increase from the previous year.

The Importance of Social Media Impressions

The BGC highlighted the significant impact of social media on engagement. Activity on platforms such as X, Facebook, and Instagram generated over 50 million impressions. Furthermore, responsible gambling messages were placed on major social media websites nearly 30 million times, marking a 70% increase.

Reflecting on these achievements, BGC CEO and acting chair Michael Dugher praised the industry’s efforts. Safer Gambling Week covers both online and land-based sectors, with support from bookmakers, amusement arcades, bingo clubs, casinos, and online gaming operators.

The initiative also garners support from various stakeholders, including charities, MPs, peers, and sports teams. Premier League clubs West Ham United and Brighton and Hove Albion were among those championing the cause in 2023.

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Building on Last Year’s Success

Looking ahead to this year’s Safer Gambling Week 2024, Dugher is eager to build on the success of 2023.

These new figures show Safer Gambling Week continues to be a powerful advert for increasing the use of safer gambling tools in the regulated industry. Millions of customers now use safer gambling tools, including deposit limits and timeouts. This is a pillar of the regulated industry and stands in stark contrast to the unsafe, unregulated and growing online gambling black market, which provides no safer gambling support, contributes zero tax and does not support sport.
Our members promote these tools all year round. However, a single dedicated week, bringing together the whole sector alongside huge support from cross-party MPs, the government, and the independent regulator, the Gambling Commission, really turbocharges that work – and these figures show it makes a real difference.

Michael DugherBGC CEO and Acting

Safer Gambling Week 2024 is scheduled to take place from 18-24 November.

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