Andreas Reimblad Announces Departure from Kindred Group

Andreas Reimblad has revealed he will be stepping down from his position as director of sportsbook at Kindred Group after more than a decade with the company.

Andreas Reimblad to depart the role of Kindred Group sportsbook director.

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Reimblad has been in his current role since February 2021, where he managed the sportsbook operations at Kindred. He originally joined the group in June 2012 as the development manager of sportsbooks. Throughout his tenure, he held several roles, including head of sportsbook development and head of sportsbook product management and operations.

A Career in the Gambling Industry

Before joining Kindred, Reimblad briefly worked as a product manager for betting and bingo at IGT. He also spent two-and-a-half years in various bingo roles at Unibet, including six months as head of bingo.

I will shortly be leaving Kindred for a new and exciting opportunity around the corner. I’ve had the opportunity to live and work in Malta, the UK, and Sweden. I’ve visited so many countries across the globe, meeting so many talented and great people who also have become lifelong friends. I am immensely proud to have been part of and led such an amazing team, especially over the last couple of years.
Firstly, we managed to do what a lot of people didn’t believe we could do – develop a proprietary sportsbook platform. At the same time, we grew the sportsbook team to over 100 talented individuals worldwide. While I won’t see the full roll-out, it was a proud moment when KSP was launched in production earlier this year.

Andreas ReimbladKindred Group Sportsbook Director

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Further Changes Coming to Kindred

Reimblad’s departure comes as Kindred says it is going through a “transformational” year. At the end of last year, Kindred announced its decision to exit the North American market by the end of Q2 2024 as part of a strategic review. This review also includes cutting 300 jobs across the company.

In February, Nils Andén was appointed as the permanent CEO after serving temporarily. Andén stepped in after Henrik Tjärnström resigned from the position last May.

Additionally, French lottery and gaming giant La Française des Jeux (FDJ) has made a SEK27.96bn offer to acquire all outstanding shares of Kindred. FDJ believes this acquisition would create the second-largest operator in Europe. Work on the proposed deal is ongoing, with FDJ having published the public tender offer document in February, initiating an acceptance period that will continue until 19 November this year. Kindred’s board has unanimously recommended that shareholders accept the offer.


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