Study Finds Betting Limits and Positivity Promote Safe Gambling

Australia’s CQUniversity has published a study which found that positive messages are an aid in encouraging responsible gambling.

Gambling Research Australia (GRA) funded the study. It was founded on the theory that online gambling increases the risk of gambling harm when compared to its land-based equivalent.

Over the course of the five-week study, more than 2,000 regular sports and race consumers were exposed to randomized messages. At the same time, the researchers monitored how much these users would bet, the time they spent betting, and the amount of gambling harms experienced.

The participants reported that positive messages on how to control the amount of money they spent on gambling were the easiest to understand and, therefore, the most helpful.

Professor Matthew Rockloff, the research leader, said that participants reduced the money and time they spent on gambling over the course of the study. The study made use of 27 messages that were developed by the research team after consulting with focus groups consisting of researchers, gambling-treatment providers, and regulators.

A second study, also funded by GRA, found that online gamblers are not always being prompted to use the betting limit option. Out of more than 3,000 regular race and sports bettors, it was found that just 41% had set a deposit limit and more than half of those asked said that they were “unlikely” to set one.

During the course of a four-week trial, a number of customized messages about betting limits were set to more than 1,200 regular customers. At the end of the trial, 32% of the users had set at least one type of betting limit.

Australian gambling operators have been obligated to let consumers set deposit limits since mid-2019 and to regularly remind users about creating and reviewing their limits.

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